By Marjory J. Sente
In 1904 Prescott’s beer lovers got their first taste of the Arizona Brewing Company’s (ABC’s) new brew, and it was free. A notice in the May 4, 1904, Weekly Journal-Miner stated, “During carnival week, the Arizona Brewing Company will be pleased to have everybody call at the brewery and sample their first brew of beer, free of charge, which is now ready for market except the putting into kegs.” May 10, 1904, marked the first day beer was sold.

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