If you are a seasoned beer enthusiast, you might recall a slogan or two that spark memories of a favorite brand. If you or your family grew up in Arizona, you likely heard of A-1 Pilsner Beer, a brand considered by many as “Arizona’s Hometown Beer.” One of its most popular slogans, introduced during the 1940s, was “The Western Way to Say Welcome”. 

This tranquil expression signals “old west” imagery pointing to a time in Arizona when cowboy culture was still dominant in many parts of the state. Several years later, Arizona sports broadcaster Al McCoy, the “Voice of the Suns” for fifty-one years, popularized a new slogan, “That was Good like A-1 Beer,” following key plays by the Phoenix Suns basketball team.